Often defined as “the management process through which goods and services move from concept to the customer”. This includes selecting targets through appropriate market segmentation and analysis as well as understanding methods that influence customer behaviour. The home buying culture is determined by material requirements balanced against the economic landscape. When serving a niche market the power of expression is the greatest asset. Skilful well articulated marketing enables the property to be distinguished from all others.
There are countless techniques used to create instant impact. We use vivid and energetic graphics through many on and off line platforms such as video, social media and relationship marketing all designed to focus on the consumer. Also the printed page which dignifies and adds substance to the visual presentation.
The four “P”s count. Product, Price, Place and Promotion. They combine to provide a compelling message and method of reaching relevant consumer groups, or put simplistically the “bullseye“ on the target. Strategic marketing is the understanding and respect of these fundamentals presented with energy and vibrancy and which are just two of the unique qualities of “Art of Property”.